The Lamborn Apartments Launch
To set apart the Lamborn project from other housing association schemes and create the effect of a private housing development we produced a brand identity and campaign strategy that were carried through every aspect of the project, from the logo design, graphic layout and photography style even down to the price structure of individual apartment types. Lamborn 360 representing the purchase of the whole apartment with a 100% mortgage and Lamborn 180 symbolising buying through a shared ownership (part-buy/part-rent) scheme, 50% mortgage and 50% subsidised rent. The final result was a campaign that not only achieved recognition by being shortlisted at the UK Home Ownership Awards for ‘Most Effective Marketing of a Scheme’ but most importantly for the client, after just one year resulted in all 72 apartments and 12 penthouse being sold in record time.
- Concepts, Design & Artwork
- 3D Illustrations & Visualisations
- Graphic Design & Artwork
- Event Coordination
- Website Design
- Marketing Campaign
About The Lamborn
The Lamborn was a development by AmicusHorizon group one of the largest housing developers in the UK. They provide homes and services to communities across London, the South and South East of England. Managing over 28,000 homes they offer safe, sustainable communities for residents and housing solutions from general needs, shared-ownership and for people with care and support requirements.
If you would like to speak to a member of the Lumisi team please use the contact form below or call us on +44 (0) 1244 30 40 30
Friars Court, 43 White Friars, Chester CH1 1NZ +44 (0) 1244 30 40 30