Product Range Campaign

With a heavily product-focused marketing output, the client provided a brief to appeal to their target market (healthcare clinicians) by making the product range more personable and relatable.  The initial concept stage was to create headlines and straplines for each product within the range ensuring they were specific to each of the product’s intended recipients. That would be consistent throughout the campaign. The concepts that you can see below utilised the strong colours throughout the range whilst matching each product with specific photography. These concepts were developed and implemented across a variety of marketing channels such as HTML Emails, Printed Literature & Cloud-Based communications, as well as using the campaign to feature on the annual Exhibition Stand that our client exhibit’s at every year. View the campaign below…