SharedHorizons Advertising Campaign
Superheroes take a break from crime fighting to help first time buyers get on the property ladder. Something a little ‘different’ was the brief for this advertising campaign about how shared-ownership (part buy/part rent) schemes, could help people finally get on the property ladder. Lumisi were asked to produce a campaign that was visually different from the typical design style seen in property magazines. Lifestyle photography of couples in showroom apartments where everywhere and having worked on various housing developments in the past we where able to draw on years of experience to create a unique campaign identity. Based around distinctive comic book superhero characters the campaign not only stood out in marketing material but also added a fresh tone-of-voice not present in most current property advertising. The final result was an advertising campaign that not only achieved recognition by being short listed at the UK Home Ownership Awards for ‘Most Innovative Marketing of a Scheme’ but most importantly for the client, generated much need interest in their shared-ownership developments.
- Concepts, Design & Artwork
- Graphic Design & Artwork
- Marketing Campaign
- Press Advertising
SharedHorizons was part of the AmicusHorizon group one of the largest housing developers in the UK. They provide homes and services to communities across London, the South and South East of England. Managing over 28,000 homes they offer safe, sustainable communities for residents and housing solutions from general needs, shared-ownership and for people with care and support requirements.
If you would like to speak to a member of the Lumisi team please use the contact form below or call us on +44 (0) 1244 30 40 30
Friars Court, 43 White Friars, Chester CH1 1NZ +44 (0) 1244 30 40 30