Client Brief

The cost of managing wound care is rising in the UK. ActivHeal, a UK manufacturer of advanced wound care products, tasked us to create a campaign that would highlight some of the challenges faced by the NHS and create a platform to present some of the solutions that ActivHeal provides.

Project Outcome

The ‘Wound Care in the Spotlight’ campaign needed to highlight many complex challenges facing the NHS and bring to light the solutions provided by ActivHeal to combat some of these issues. The campaign would feature across a number of channels, including social media, web, events and branded merchandise.

Social Media Campaign: This campaign would involve creating a series of social media posts to raise awareness of the challenges. These posts included facts and statistics about the issues, and highlighted ActivHeal’s solutions.

Events: There was also a dedicated event to showcase the campaign, allowing ActivHeal to communicate its value and solutions to clinicians and industry stakeholders. ActivHeal’s exhibition stand was designed to provide an open and inviting space that communicated their ‘four pillars’ – free education platform, easy-to-use packaging, proven product performance and quality. The distinctive stand design allowed them to effectively showcase their solutions and engage directly with industry leaders and clinicians.